Say Cheese Captures
Rebranding for an Indian Wedding Photography business
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/8588cdc9-079b-4592-8aa7-f19d93caf362_rw_1920.jpg?h=66c93c711d9ecfc8bdfe3a0e4c05bc3e)
Client: Say Cheese Captures | Project Scope: Rebranding | Credits: Janki Bavle
About
Say Cheese Captures, where your love story unfolds through lens with passion and creativity. With six years of passion for candid photography, destination wedding photography, and crafting wedding films, they wanted a rebranding for their logo.
The new logo should place them as the storytellers of choice for those seeking authenticity mixed with creativity.
From the anticipation of pre-wedding photoshoots to grand wedding photography, their lens is focused on capturing the genuine joy and unscripted moments that make THE day unforgettable!
Concept
The current logo was a word mark and they were looking for a logo mark which represents their business - spreading joy by capturing memories. After various ideations we fixed upon the infinite symbol which represents the endless joys and memories and the dots represents here’s group of people. Spreading the joy from one group to another.
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/4d414d26-9086-4c32-9f3c-2c756a73c452_rw_3840.jpg?h=8ba03ae023e49d5bbb8163631e143803)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/3fa8406d-1f6c-4686-a67d-b9b7282d72af_rw_1920.png?h=951dde87e748d68993c0cae8762f1431)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/43129b25-6a40-459c-bb8d-ca9265956753_rw_1920.png?h=f0ad00e056544757f749f9238f39972f)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/1764630f-286f-46d0-99c2-5b40b6b7821f_rw_1920.png?h=e7b1dae8f81fc7afab40c6336297568d)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/5e91b62c-94f3-4fa3-91c8-02e6feca98b6_rw_1920.png?h=5cf2ef0c2eef9a7298d8a0668009a187)
Mind mapping, Ideations and Doodles for various logo ideas
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/489536d0-c923-4eb9-b7e3-1e64c2d33c60_rw_1920.jpg?h=989d71fdbb1210668ff028d0a7f0daf7)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/50281d5f-88a3-4ad2-8651-42ca27bcfc52_rw_1920.jpg?h=8be74201ae3d69c619d99a9b721cc02e)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/f736d170-644a-4cda-936d-4d19bea7a9bd_rw_3840.jpg?h=de59adb8a4a36e15f800e58b2c1bfdaf)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/c9a803f2-5229-44f6-b264-4ba607b86e7b_rw_1920.jpg?h=77472758ab9ee22cf39618406a21d5b8)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/51d11c32-7723-4344-9eb1-e9e8c24de9ab_rw_1920.jpg?h=054f72e7b8328a1023484f4d6a2d98e8)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/33035224-2809-4ec6-89d1-a75259355415_rw_1920.jpg?h=95429f33cca59d6eb38eb78177c76755)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/f1f37daa-6167-4b34-8901-8e323909291a_rw_1920.jpg?h=67f6d80ca8cde3df51b3a4550dcc9876)
![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/cc366461-5fa6-4d40-adab-729caf99dc75_rw_1920.jpg?h=45d72eb1311d64b3ce52f804ff1d7eb4)
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![](https://cdn.myportfolio.com/c1215325-4134-49e0-9ac4-48e458aa25cb/f5e1c833-fd09-48d4-ac71-5f4c34230748_rw_1920.jpg?h=90c1a8f01cca44ee85f16c2e4e7af085)
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